Challenge:
Capture audience attention with a high-impact digital cutdown for "Thunderbolts – D23 Brazil Special Look" that compels viewers to watch the full trailer and sparks intrigue for this unexpected band of misfit heroes*
Idea:
Tap into long-awaited hype and anticipation for the Avengers’ return with a misdirect that subverts expectations with familiarity and stuns viewers with a rebellious, unpredictable spin on the famous Avengers' slogan: Earth's Mightiest Heroes.
